Lure Fishing Distributors

Fin Theory is a UK based lure fishing tackle company who import and supply Japanese equipment to the very best of the UK's most specialist and experienced retailers.

Our experience in the tackle trade (retail - "The Art of Fishing") guides an insistence on a certain way of doing business; relying on good customer service, reliable backup and spares provisions, up-to-date stock availability and exceptional ordering procedures.

With our upcoming online B2B system allowing easy ordering and stock checking, you are not tied to large orders or minimum quantities. If you want one pack of each lure colour, we'll send you just that! No need to order in 6's. Shipping is free on orders over £250 and you'll only be charged at cost on smaller orders.

Our brands are proven UK entities:

APIA rods have long been known for their quality among anglers, yet until 2017 had never been available for UK retailers to purchase and supply. Bass fishing is completely covered while their Ultralight (LRF or Dropshot) rods are some of the very best out there. Simply ask us if you'd like to arrange a viewing of the range.

TAILWALK produce another exquisite collection of rods covering all elements of UK lure fishing. With Apia we have two of the finest Japanese fishing rod brands available. For 2018/19, the EGinn range is all set for phenomenal success.


Don't just take our word for it. Here's our most recent review on Facebook ( from Ed Hennessy from "Lure Fishing for Bass" - one of the UK's largest and leading online lure specialists: "These guys have raised the bar in UK lure fishing tackle distribution. Not looking to gain a competitive advantage for their retail store, they're focusing on bringing excellent gear to the UK and helping retailers. Very impressed."

Tackle News

If you are interested in the latest articles in the industry, take a sneak peek at our blog. You have nothing to lose!